New Light-Blocking Technology for Dairy PET Packaging Available in North America from Avient

November 6, 2024

Avient Corporation’s ColorMatrix™ Lactra™ LX Light Blocking Additive for PET can Provide Extended Shelf Life and Freshness for Liquid Dairy Products Packaged in Monolayer PET Bottles

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CLEVELAND – November 6, 2024 – Avient Corporation, a premier provider of specialized and sustainable materials solutions and services, today announced the launch of ColorMatrix™ Lactra™ LX Light Blocking Additive for polyethylene terephthalate (PET) packaging. This new technology, intended for dairy packaging applications, enables light-blocking in single-layer PET bottles.

“Light blocking has been traditionally achieved by using multilayer high-density polyethylene (HDPE) and PET packaging,” said Felipe Reichert, Global Marketing Director for Color, Additives & Inks at Avient Corporation. “Our Lactra LX additive enables blocking of 100% of visible light in monolayer PET containers, protecting and preserving the quality of dairy products and helping to extend shelf life while delivering a bright white color as a solid masterbatch.” 

This new technology from Avient is suitable for use in packaging for products such as ultra-high temperature (UHT) liquid dairy containers, which have longer shelf life requirements and are often stored under ambient conditions. Lactra LX additive also offers the advantage of versatility in container designs and shapes, allowing for product differentiation over other rigid packaging solutions and enhancing consumer convenience with easy-to-pour options. Additionally, it provides the opportunity for lightweighting, reducing overall cost without sacrificing performance.

Initially introduced in Europe as ColorMatrix™ Lactra™ SX, the new bright white Lactra LX technology is primarily available in North America.

About Avient

Avient Corporation provides specialized and sustainable materials solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include: 

• Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports
• Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy
• Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint
• Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility 

Avient is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit www.avient.com. 

To access Avient's news library online, please visit www.avient.com/news. 

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Media Contact
Nicole DeChant
Avient Corporation
nicole.dechant@avient.com