ColorForward™ 2027 Predicts Color Palette that Reflects Desire to Reconnect to Inner Self and Find Balance

December 10, 2025

Avient’s ColorWorks™ unveils ColorForward™ 2027, an annual color and aesthetic forecasting tool for the plastics industry that predicts a palette reflecting a desire for inner peace and emotional balance

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MILAN – December 10, 2025 – Avient Corporation, an innovator of materials solutions, today announced the launch of ColorForward™ 2027, its annual color trend forecasting tool for the plastics industry, developed to help designers, brand owners, and marketers make inspired and informed color and aesthetic choices for new consumer products. For its 21st edition, ColorForward has once again identified four key societal trends predicted to affect consumers in the years to come, which could subsequently influence their color and aesthetic choices for polymer products. Leveraging the expertise of a global network of color, material, and finish (CMF) specialists and industry experts, these trends are translated into color and effect concepts for thermoplastic polymers. The outcome is a palette of 20 aesthetic concepts specially crafted to inspire designers and marketers and to provide impactful choices as they seek colors for new plastic products.

“The ideation workshop took place in Shanghai, a hub for innovation, where tradition meets cutting-edge technology and ideas transform into reality,” said Norzihan Aziz, Head of ColorWorks™ Asia at Avient Singapore. “The city’s vibrant energy, dynamic design culture, and forward-thinking spirit made it an excellent backdrop for shaping this annual edition of ColorForward stories that inspire the future of color. Surrounded by bold architecture, diverse influences, and a pulse of modernity, our international team found the inspiration to push boundaries and shape trend stories for 2027 that resonate globally.”

ColorForward 2027 predicts that, after experimenting with various approaches to address global challenges and sometimes taking unconventional paths to solutions in 2026, individuals will increasingly seek a deeper connection with their inner selves and prioritize what makes them feel happy and grounded. The following four societal trend stories reveal different routes for this personal journey of rediscovery toward emotional balance and inner well-being:

• Al-Kusuuf explores the potential of the August 2027 total solar eclipse, the second-longest eclipse of the 21st century, mainly visible in the Middle East and North Africa (MENA) region, to inspire new travel experiences and a deeper connection with the universe
• Our Promise 2U highlights the growing emotional bond between pet owners and their pets, driving demand for premium products and services, and fueling innovation in the pet care market
• 你要去几楼 - Which Floor? chronicles the evolving definition of luxury and the disappearing stigma around opting for more affordable alternatives, such as dupes and secondhand options
• The Box examines the human desire for balance in a digitally saturated world, prompting time away from the digital world and sparking a renewed interest in analog hobbies and creative pursuits

The ColorForward 2027 color palette features several soft and soothing aesthetics, including neutral shades and understated effects, to express the consumer’s search for inner peace and emotional balance. The selection of harmonious tones is complemented by richer, mystical hues that reflect our deepening connection with the universe, and pops of vibrant colors inspired by the joy our pets bring to our lives.

Avient offers ColorForward seminars at its six global ColorWorks™ Design & Technology Centers, as well as at select conferences and customer locations. More information about the 2027 trends and color palettes can be found here.

About Avient

Our purpose at Avient Corporation (NYSE: AVNT) is to be an innovator of materials solutions that help our customers succeed, while enabling a sustainable world. Our local touch and customer engagement, combined with our global presence, allows us to serve customers with agility. We harness the collective strength of more than 9,000 employees worldwide to collaborate and build on each other’s ideas. In doing so, we innovate solutions that help our customers overcome their challenges or capitalize on opportunities provided by the fast-changing world and secular trends. Our expanding portfolio of offerings includes colorants, advanced composites, functional additives, engineered materials, and Dyneema®, the world’s strongest fiber™. By intersecting our broad portfolio of technologies with the product roadmaps of our customers, we help create differentiated and high-performance products that make the world better and more sustainable. Visit www.avient.com to learn more.

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Media Contact
Nicole DeChant
Avient Corporation
nicole.dechant@avient.com